Intrinsic is retained to search for a high performing VP / Head of Marketing to join a rapidly growing UK headquartered FinTech business.  This role will lead all aspects of marketing, reporting directly to C-level with responsibility and leadership for all aspects of the marketing function.

This is a major FinTech growth opportunity.  The company is an established market disruptor providing innovative solutions and is now positioned for significant growth. 

The role will suit a hands on Marketing leader that still wants to be hands on as required, but also has that proven, strategic leadership capability required to scale a marketing function in a high growth SaaS Fintech

Role:

• Responsible for all marketing activities with an emphasis on PR and branding including marketing planning, demand generation, pipeline development, event planning & channel marketing 

• Develop and implement a cohesive marketing plan with a high emphasis on driving lead generation (direct and partners) and delivering on customer up-sell, cross-sell, retention and satisfaction targets.

• Set current and long term goals for the team. To include a clear set of KPIs by team.

• Design and build the marketing playbook and processes that will be the framework in which to deliver the marketing plan and hit the KPIs.

• Design and build the marketing organisation structure to achieve the above and to scale for growth.

• Manage the execution of the above to deliver on the plan, targets and KPIs.

• Provide consistent weekly and monthly reports to track performance.

• Where gaps / issues occur pro-actively modify the plan to course correct and ensure the plan, targets and KPIs are achieved.

• Conduct market analysis to identify challenges and further opportunities for growth.

• Work closely with product to identify product marketing strategies including product market assessments, competitor analysis, product USPs.

Skills and Experience Required:

• 10+ years experience in driving marketing initiatives, preferably focused on medium and small businesses within a SaaS or FinTech environment, ideally SaaS and Fintech combined

• Proven ability to set up a lead generation machine utilising both direct and indirect channels.

• Worked in a fast-paced scale-up environment.

• Excellent organisational planning and people management skills, required to implement the changes needed to scale up at pace, whilst still delivering on the monthly targets.

• Excellent verbal, written and interpersonal skills with a proven capability of working closely with sales, partnerships and product to drive organisational outcomes.

Please drop me a line to learn more about this excellent opportunity:

paf@intrinsicsearch.com or book a call with me here

Paul French, Director, Intrinsic Executive Search